RE: URL length

Thanks for the ideas!

I do search engine submissions for clients and I thought that the URL 
had nothing to do with site ranking.  The title does, but not the 
URL.  Sounds like there's opposing views about this.

John McConnell

>My experience has been that the more descriptive the URL, the better the
>search engine placement, from a pure search engine standpoint. Although this
>may not be part of this discussion and it may fly opposite of Neilson (he
>never thought of search engines to my knowledge) ranking well in the search
>engines should rank highly in the minds of designers. People do not search
>on acronyms unless you publicize them well.
>my two cents,
>Dennis
>
>-----Original Message-----
>From: John McConnell [mailto:form(at)narwhaldesign.com]
>Sent: Tuesday, February 12, 2002 9:06 AM
>To: hwg-techniques(at)hwg.org
>Subject: URL length
>
>
>Hello everyone,
>
>I have been going back and forth with a client about the length of a
>url for his new website.  According to an Alert Box from Jakob
>Nielsen that's 3 years old, he says names need to be short and easy
>to type.  Makes sense.  But, since people are more and more using
>bookmarks and search engines to find sites, I'm wondering if it's ok
>now for urls to be much longer and descriptive so they can be used in
>ads.  My client wants to use the url in ads and that would be the
>name of the company as well.  For instance,
>www.VermontBeautifulApartments.com instead of www.vba.com?
>
>I was the one saying it needs to be short, but maybe it doesn't.  Any
>insights.
>--
>John McConnell
>Narwhal Design
>126 Covered Bridge Road
>North Ferrisburgh, VT  05473
>802.425.7037
>john(at)narwhaldesign.com
>http://www.narwhaldesign.com


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